Fleuressence Floral Design

• WEBSITE DESIGN •

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Fleuressence had a complete brand identity when they came to me. This was, however, the first big display of their new branding— so I wanted to make sure everything from headers to customized graphics perfectly showcased their new identity.

I lightly incorporated the brand’s flower illustrations when using a white background. To not overwhelm, the teal background would either receive no illustrations or 1-2 white illustrations.

The ‘About’ page got a little extra customization to make the team’s portraits stand out and seem more individualized, as did the ‘Client Love’ page.

This website spoiled me with a seemingly endless supply of gorgeous photography. I had access to professional photography from nearly every wedding and event they had been part of.

It made choosing which photos to showcase difficult, but luckily, Tori had a couple of favorite shoots she felt best represented Fleuressence.

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